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BTS member J-Hope sister, global fashion business

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BTS member J-Hope's famous influencer, 'Mi Ji Woo' (real name Jung Ji Woo), enters the global fashion business in earnest. According to media commerce platform company KVLY on the 11th, it was found that Ji-woo Jung, CEO of Ji-Woo Ji-woo, and AJ LOOK, a joint venture, were established to develop the brand business. As a form of development of its own brand (PB), it is known that Cableley is planning to launch PB with famous influencers in the fashion and beauty sector.

Cableley is a KT-listed VTMP affiliate, making collaboration with influencers a major business model. CEO Jung is an online shopping mall 'MEJIWOO' representative and active model, and is a celebrity with about 3.4 million Instagram followers. CEO Chung is the creative director of 'AJ Look,' and directly manages branding, naming, and design.

Through this joint venture, Cableley will develop the influencer brand business model in earnest, and Mijiu will focus on developing a brand business targeting global markets such as China.
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